PANTONE is the global authority on color, providing enterprises with professional color‑standard tools, color‑identification and product‑development‑related color consulting services, as well as annual color‑trend forecasts. Since 1999, PANTONE’s business and brand representation have achieved remarkable growth in the Greater China region. Its licensing and marketing partners cover apparel, home furnishings, cosmetics, automobiles, internet, quick‑service catering, tourism and many other industries. It has established in‑depth cooperation with well‑known domestic and international brands including Porsche, BYD, Tencent, Meituan, KFC, ZARA, Chow Tai Fook.