Handan Yipin Yibo Network Technology Group Co., Ltd. was founded in April 2025. It is a wholly‑state‑owned enterprise fully controlled by Handan Urban Operation & Asset Management Co., Ltd.

Adopting the "1+20" structure, the company has invested in 26 subsidiaries covering all districts and counties of Handan, aiming to integrate local live‑stream e‑commerce resources. Operating under the "One Product, One Live‑stream" model, it implements a dual‑track product‑selection mechanism combining local specialties and high‑quality external goods, and runs over 1,000 online stores on major e‑commerce platforms.

Its total sales exceeded RMB 1.06 billion in 2025, cutting the city’s overall logistics operating costs by approximately 20%. It serves as a key state‑owned platform for advancing the digital economy in Handan.