As the global authority in the colour‑industry, PANTONE supplies professional colour‑standard tools, brand‑identity solutions and colour‑consulting services for product development, and releases annual colour‑trend forecasts on a regular basis.

Since 1999, the PANTONE Colour of the Year has gained huge global popularity. Its IP‑licensing and marketing‑partnership network spans beauty, home‑living, IT, automotive, internet, fast‑moving consumer goods, cultural‑tourism and other sectors. It has established cooperative relationships with well‑known domestic and international brands including Porsche, BYD, Tencent, Meituan, KFC, ZARA and Chow Tai Fook.