Zhao Yubo, Dean of Shenzhen Innovation Design Institute, Chen Guoqiang, Dean of School of Art and Design, Yanshan University, Shirley Feng, Executive Vice-president and Secretary-General of Shenzhen Industrial Design Profession Association and Director General of Hebei Industrial Design Innovation Center, Zhang Jiuzhou, the Founder of Shenzhen XIVO Design Inc.and the Founder of Shenzhen XIVO kIDS Design Inc., Liu Yongfei, General Manager of Shenzhen Jingchu Furniture Design Co., Ltd., Chief Designer, Chinese Top Ten Excellent Furniture Designers and Industrial Artist will interpret industrial design and some relating knowledge, discuss the role of industrial design in strategic operation and development and how to build core competitiveness by industrial design. They will explain the relationship between design, culture, brand and business, helping to build cultural confidence and creating brand enterprises with international competitiveness and great influence.