A’ Design Award & Competition were established to create awareness for good design practices and principles. The ultimate aim of the A’ Design Award & Competition is to build strong incentives for designers, companies and brands from all countries to come up with better products, services and systems that benefit mankind. A’ Design Award & Competition therefore highlights and pushes forward worldwide designers and brands to create products and projects that offer additional value, increased utility, new functionality, superior aesthetics, exceptional efficiency, improved sustainability and remarkable performance.