Macau Product Design Association is initiated by Macau product industry professionals and product design educators to promote the development of Macau product industry and strategically build the whole industry chain and innovation integration. The association covers professionals in intelligent technology, new material, brand strategy, cultural integration, industry, creativity and cultural products, forming a creative integration with soft power as the core docking, to achieve complementary advantage, to build an overall innovative brand structure model, to promote the integrated development of culture, science and technology, creativity, design, branding and manufacturing, and to match and share design × resources × technology for the industry. Guiding innovation and integration, it extends the direction of development, promotes industrial cooperation, and shapes the integration of cultural diversity and unique design advantages, so as to build an industrial chain ecology that connects the world, and realize a new pattern system of shared and complementary development.