"Zaiji" selects the superior products of 269 county-level characteristic industrial clusters in Hebei and other superior products with local attributes, integrating rich and diverse cultural heritage to improve the quality and taste through new materials, new processes and new design methods. During this process, Zaiji has created a boutique with a unique experience filled with the new products they formed and took advantage of the online and offline mature commercial channels to promote new creating brands.
"Zaiji" aims to empower the transformation and upgrading of industries with Hebei characteristics and open up a broader market for Hebei enterprises. Therefore, it put forward systematic business solutions to offer consumers a better life experience and life inspiration. Now, the brand focuses on four categories: food taste, fashion, home arts and cultural creative products, covering daily life.